A company’s brand is its strongest asset. Creating a Brand identity includes much more than just designing a new logo, colour palette or slogan. It’s also important to deliver your brand consistently across all media channels both offline and online.
A brand should reflect what you stand for, the promises you make and the personality you convey. It’s what people say about you when you leave a room.
Brand Identity the Glow way:
Brand Strategy: Glow will articulate the traits and emotional benefits of your company, products and services and how they are relayed to your audience.
Brand Name: Glow investigates the brand strategy and creates a shortlist of names to meet your brand and business needs.
Logo Design: Glow, using information gleaned from the brand strategy research plus information on your competition and target market, will develop a design that looks great on everything from outdoor signage through to business cards and online web banners.
Corporate Literature: Glow translates your vision and values into highly functional design pieces that communicate your message.
Digital design: Glow will extend your new brand to build stunning websites, social media bannners, animations and apps.
Quick tip: there’s no need to do things twice. Remember all of your corporate literature should also be promoted through e-marketing, social media, blogging and video.