With more and more of your marketing budget being directed at digital channels it is going to be important that you spend this money correctly. As businesses start to cotton on to this trend and move with the times, social media platforms such as Facebook will naturally become more saturated with advertising. So how do you stand out from the crowd? This great example created for car manufacturers, Smart, increased interaction in a novel way and by allowing viewers to customize their story they also encouraged them to share with their friends. Very clever.